Greenfield in the late 20th Century into Today

From the Martinsville Bulletin 12/03/2017

[Additional information prior to this about Franklin County's new economic development project.]

Greenfield and Economic Development

When Jerry Burgess became Botetourt County’s administrator in 1992, the board of supervisors already had its sights set on the Greenfield property. [Formerly the Preston property, and now The Botetourt Center at Greenfield.]*

 The area was experiencing growth, and the county needed more industrial land.

With more than 900 acres, the Greenfield site could meet some of the county’s other needs, too. Schools were essentially at capacity, Burgess said, and there was need for another elementary school.
 
There was also a desire for a second, more centrally located recreation park.

County officials always envisioned Greenfield as more than a place where people would work.

“The county wanted to do something higher-end. They didn’t want an industrial park — they wanted a business park,” Burgess said. “And there’s a huge difference.”

So when landowner Mary Blount died and her will directed that her property be sold, Botetourt County jumped at the chance. It purchased the property in 1995 for $4.6 million. Some of the money for the land came from general obligation bonds authorized by county voters in a 1994 referendum.

Burgess, who retired in 2012, said watching things unfold in Summit View [Franklin County development project]* “has brought back some memories.”

Botetourt County wasn’t looking for just “any old business” to go into Greenfield, Burgess said. Like Franklin County, Botetourt leaders had specific goals in mind.

“Botetourt has never had an employment problem, but they had a problem where the wages paid were very low for a lot of jobs. So people were typically working two jobs, both members of the family were working,” he said. “So the board of supervisors wanted higher-end jobs.”

Botetourt County officials worked with the Roanoke Regional Partnership to develop a marketing plan and determined they wanted to ink a deal with the first business within 12 to 18 months. Exactly 15 months after the plan was adopted, Burgess said, Japanese auto-parts manufacturer Koyo Steering Systems committed to becoming Greenfield’s first tenant. The company broke ground in July 1999.

Then Altec Industries, a manufacturer of mobile aerial lifts and equipment for utility companies, announced in August 2000 it would come to Greenfield. In October of that year, the Greenfield Education & Training Center opened.

For a while, Burgess said, Greenfield was “rocking.” Then, it wasn’t.

It seemed Botetourt was close to a deal with a German company, but then 9/11 happened, and Burgess said he never heard from the company again. Then the economy tanked.

“All of the momentum that we had at that point was gone,” he said.

In 2016, Greenfield began rocking again.

Italian auto-parts manufacturer Eldor Corp. settled on Greenfield for its first North American production plant, with plans to invest $75 million and create 350 jobs over five years.

Then West Coast-based Ballast Point Brewing Co. chose Greenfield for its East Coast operation, with the promise of a $48 million investment and 175 new jobs. Ballast Point purchased an existing building owned by Lawrence Transportation Systems, which had acquired the building after Koyo, renamed JTEKT North America following a merger, shut down in 2010. Lawrence leased the space for use as a warehouse and distribution center.

And construction on an industrial shell building, which would reduce the wait time for the next business that wants to call Greenfield home, also began last year.

More than 20 years after Botetourt County purchased the land for Greenfield, the park is coming together as originally imagined. Burgess praised the boards of supervisors over the years for sticking with the vision rather than throwing the plans out the window when the economy faltered.

“At the end of the day, it all turned out,” Burgess said. “But the boards of supervisors over the years had to show a lot of patience. . . "

About 400 acres remain at Greenfield, and the county is in talks about how to develop them, said Ken McFadyen, Botetourt’s economic development director.

That means Botetourt and Franklin counties will be selling their product at the same time, raising the question of competition. Some say Summit View and Greenfield are competitors, while others prefer to think of them as complementary.

In some ways, a win for one is a win for all. A new business means jobs not just for the locality that snags it, but for neighbors, too. And the good publicity of an economic development announcement benefits the region as a whole. But there are some things that can’t be shared. Arguably the biggest reward — new tax revenue — is collected by only the host locality.

. . .

Greenfield is within three miles of an interstate, something Summit View can’t offer. Franklin County is eligible for grant funding from the Tobacco Region Revitalization Commission, which can support development costs, while Botetourt County is not. Natural gas is available in Greenfield; while Franklin County plans to bring natural gas to its park, either by tapping the Mountain Valley Pipeline or extending from Clearbrook, it isn’t on site yet.

Economic development industry officials believe there’s enough demand in the region to support both parks.

“I’m excited to have more product to sell, frankly,” [Beth] Doughty said.

Having more sites puts the Roanoke Valley on the radar of site consultants, who play an instrumental role in helping executives find a home for their business, Burgess said.

“Something that I have said in the past is that if you sell Coke and Pepsi you’ll end up selling more of both of them,” said Gary Larrowe, Botetourt’s county administrator.

Businesses want to have options.

“Think of it this way: When you’re traveling on the interstate and you’re in a place where you’ve never been before, do you stop at the exit with one gas station or do you stop at the exit that has three or four gas stations and a couple of fast food restaurants?” McFadyen asked. “Same principle.”

That’s how Botetourt snagged Eldor. The Italian company originally was interested in the Roanoke site selected by Deschutes Brewery. When that option disappeared, McFadyen said, they turned to nearby Botetourt County.


* Additions from blog editor.